Social media has moved into every area of our lives and changed how humans communicate with one another. In many ways, social media has been a cause for good, but there are also situations where social media has been shown to have a darker side, cyberbullying being one example.
Law firms have long paid attention to data protection and copyright law on behalf of their clients’ commercial interests. However, the emergence, and proliferation, of social media has meant that topics such as cyber security and e-commerce have become a key part of the business landscape. This is a new world for business people, solicitors and the country’s legal system; just a few years ago cyber security was discussed only in “techie” circles, now it is a mainstream concept.
The fast pace of change driven by technology is further illustrated by the rapid rise of fintech in Ireland. Coined to describe the intersection of financial management with technology, fintech is disrupting the established banking framework. With this comes many valid questions of how to ensure the new digital financial structure is kept safe from cyber attacks.
Although, there are no laws that currently deal specifically with social media and cyber security in Ireland, legislation is being drafted to confront online abuse and enhance privacy.
Until this legislation is in effect, the best plan of action companies can take is to implement robust policies that manage and protect their business’ online reputations.
The following questions will help you make a start to formulate a social media strategy for your business:
- What are our company’s objectives in using social media channels?
- What social media channels do we use?
- Are the most stringent privacy settings implemented for each channel?
- If not, why not?
- Who has permission to act as a spokesperson/spokespeople for our company on social media?
- Is there a policy that governs what our staff post on their personal social media profiles?
- Do we have a policy that outlines how offensive and unlawful content will be dealt with?
- Does our public liability insurance take into consideration our social media activities?
Individuals are advised to consider the information they share on their social media accounts as relatively simple hacking tricks enables personal information to be easily obtained. It’s also prudent to consider the effects social media activity can have career-wise.
23 June 2017